People helping people. That’s what we do best and we believe everyone deserves to live their best life possible. The hard truth is that many people cannot afford to get the improvements they need to live comfortably. Getting a home improvement loan is harder than ever, especially in underserved communities who need it most.

We set out to make the process of getting a loan as easy as possible and in terms that people can understand. We created channels to connect homeowners with programs and contractors to make their homes safer, healthier and more comfortable to live in.

Redefining SELF

SELF’s loan services evolved over time and the branding needed to reflect that change. The solar/energy focused logomark and tagline no longer represented the types of loans they provide today. The new brand identity encompasses more of the programs and services that SELF offers.

Multi-media Delivery System

A variety of print and web-based graphics was created to promote the programs and services offered by SELF. Graphic continuity, consisitent messaging and homeowner success stories help to spread the word of SELF’s contribution in low- to moderate-income communities.


SELF Website

SELF’s website is their most important tool when navigating the home improvement loan process. It is structured to take you step-by-step through the search of finding the right loan program to the finding the right contractor for you.

Prequalification App

SELF App Screen
SELF App Screen
SELF App Screen
SELF App Screen