When Martin Wine Cellar, a historic New Orleans wine purveyor, approached us to redesign their web presence we had several clear goals:
- The site needed to be easy to update with massive amounts of data from a variety of sources including their in-store POS system.
- The look needed refreshing to create site-wide consistency and mirror the modern elegance of the physical stores.
- We also wanted to bring a little of the in-store experience to the web by creating content-rich education areas customers could browse at will.