DRW Healthcare Staffing
A Long-Term Partnership Through Growth, Rebrand, and Acquisition
Industry
Services
From Dr. Wanted
to DRW Healthcare
Overview
Good Work was part of the company’s story from its beginnings as Dr. Wanted through its evolution into DRW Healthcare Staffing and the years leading to its acquisition.
As the business grew beyond physician staffing, we helped reshape the brand to better reflect its broader healthcare staffing capabilities and continued supporting its growth across marketing, creative, and technology.
Our Role
Our work spanned brand strategy, naming, identity, website design and development, conference and tradeshow materials, collateral, recruiting campaigns, social creative, and ongoing marketing support.
We also provided fractional leadership in both marketing and technology, helping the team set priorities, solve problems, and move initiatives from strategy through execution.
Brand Evolution
A Name With More Room to Grow
DRW was primarily a locum tenens staffing company, connecting healthcare organizations with clinical professionals for temporary assignments.
The move from Dr. Wanted to DRW Healthcare Staffing gave the company a name and identity that better reflected the breadth of its services.
Good Work developed the new brand and carried it across the company’s digital and marketing presence.
Digital
Building The Brand Online
We designed and developed a website that served both sides of the business: healthcare organizations looking for talent and professionals looking for opportunities.
The site became a central expression of the DRW brand and an important part of its recruiting and business development efforts.
Creative
A Brand Built to Show Up Anywhere
From conference booths and sales collateral to recruiting campaigns and social creative, we helped DRW build a consistent presence across every major touchpoint.
The system was flexible enough to support different audiences while still feeling clearly and consistently DRW.
Fractional Leadership
More Than a Creative Partner
Our relationship with DRW went beyond project work. We became a trusted extension of the leadership team, helping guide decisions, prioritize opportunities, and bring initiatives from idea to execution.
That long-term involvement gave us a deeper understanding of the business and allowed us to contribute wherever marketing, technology, and growth intersected.
The Next Chapter
Growth That Led Somewhere
In 2023, DRW Healthcare Staffing and Medical Search International were acquired together by AMN Healthcare as part of its $300 million acquisition of MSDR.
Good Work had worked with both companies, with our deepest engagement centered on DRW.
For DRW, the acquisition marked the next chapter in a story we had been part of from the company’s earliest days as Dr. Wanted through its evolution into a broader healthcare staffing brand.
Featured Work
