MSB
transforming ideas into solutions
Industry
Services
Engineering A Stronger brand Experience
Overview
MSB Consulting Engineers is a Metairie-based multidisciplinary engineering firm. They solve complex challenges across industries and markets nationwide. With decades of experience spanning electrical power, instrumentation and controls, connectivity, cybersecurity, and project management, MSB needed a visual presence that reflected both the depth of its expertise and the forward-thinking nature of its work.
Our Role
We established a more cohesive visual language that could work across everything from business cards and office environments to advertising, apparel, and events. That foundation then extended into the digital experience, bringing the brand to life with a clearer presentation of MSB’s services.
Branding & Creative
Building a Visual Language Beyond the Logo
The MSB brand needed to work as more than an identity. It needed a recognizable visual system that could move naturally between corporate communications, physical spaces, marketing materials, and digital experiences.
We developed and applied that visual language across a broad range of touchpoints, creating consistency while leaving room for each application to have its own personality.
Brand Identity
The updated brand identity established the foundation for how MSB presents itself across every medium. A comprehensive style guide defined the visual system and created a consistent framework for future communications.
Creative Applications
Making the brand tangible
The new identity became a flexible visual system designed to live beyond the logo, extending into everyday communications, office environments, and branded experiences.
From business cards and calendar art to custom wall graphics, each application brings the MSB brand into the physical world. Thoughtful use of color, typography, and iconography creates a cohesive experience while giving each touchpoint its own purpose and personality.
Brand Evolution
From visual system to digital experience
With the brand foundation established, the next opportunity was to translate the new creative direction into MSB’s digital presence.
The website needed to communicate a complex range of engineering capabilities without making the experience feel overly technical or difficult to navigate. It also needed to show the breadth of MSB’s work, from traditional engineering disciplines to sophisticated connectivity projects across a wide range of markets.
The digital experience uses visual storytelling, custom illustration, animation, and a structured content system to make those capabilities easier to understand and explore.
“MSB does highly technical work across a remarkably broad range of industries. Our challenge was to create a brand system that could bring all of that expertise together while still feeling confident, approachable, and distinctly MSB.”
Featured Work
