Arnaud’s Restaurant
A New Orleans Tradition, More Than a Century in the Making.
Industry
Services
Helping an Iconic Brand EvolveWithout Losing What Makes It Arnaud’s
Overview
Arnaud’s has been a French Quarter institution since 1918.
For more than 15 years, Good Work has partnered with Arnaud’s across a wide range of creative and digital needs. Our work has changed along with the restaurant, but the goal has stayed the same: help Arnaud’s move forward while respecting the history, traditions, and character that have defined it for generations.
Our Role
We serve as a long-term creative and digital partner, helping Arnaud’s carry its distinctive brand across an ever-changing mix of guest touchpoints.
Our work has included website design and development, menus, email marketing, social media graphics, digital advertising, special-event promotions, environmental and interior graphics, and ongoing creative support.
Digital
Experience
A Website That Feels Like Arnaud’s
Arnaud’s website can’t just show menus and take reservations. It has to give guests a sense of the experience before they ever walk through the door.
We designed and developed a flexible digital experience that brings together the restaurant’s menus, dining options, events, private dining, history, and more in a way that feels elegant, useful, and unmistakably Arnaud’s.
As the restaurant changes, the site can grow with it without losing the personality and sense of place at the heart of the brand.
Every Guest Touchpoint, One Unmistakable Voice
The Arnaud’s brand shows up in a lot of places. On menus. In inboxes. Across social feeds and digital ads. At special events. Inside the restaurant itself.
Over the years, we’ve created work across all of those channels, making sure each piece feels connected to the larger brand without making everything feel formulaic.
Social Media
From everyday dining to holidays, celebrations, and special events, Arnaud’s always has something worth sharing.
We create social graphics and digital campaign assets that give each promotion its own moment while staying consistent with the established look and character of the brand.
Brand Evolution
Stewarding a Century-Old Brand
Fifteen-plus years with the same brand gives us something valuable: context.
We know the history. We know the visual language. And we know the difference between something that needs to evolve and something that’s better left alone. That perspective has shaped everything from websites and menus to advertising, interior graphics, and creative surrounding major milestones, including Arnaud’s 100th anniversary.
Across every project, the goal is the same: keep the brand relevant while preserving what generations of guests have come to know and love.
“After over a decade, we still don’t take it for granted that Arnaud’s trusts us with something this meaningful. They’ve let us into their history, their traditions, and their day-to-day, and that kind of partnership is rare. We’re grateful for every milestone, and every conversation along the way.”
Featured Work
