Is your website search engine optimized? Have you updated your Meta Description? How are your queries in Google Analytics performing?
If you’ve never worked using SEO, search engine optimization may sound like advanced organic chemistry.
Don’t fret. We’re here to give you a run-down on SEO and why it’s vital to your success.
What is SEO?
Search Engine Optimization (affectionately referred to as SEO) is the process of increasing the number of visitors to a website, using strategies and analytics to earn higher organic placement results in search engines (like Google, Bing and Yahoo). To put it simply: moving a website’s visibility to the top of a search engine’s organic results when a user searches for a topic relevant to that website.
Organic searches drive 51% of all visitors to websites.
How does SEO work?
Search engines use “crawlers” (specifically created Internet bots) to constantly browse the web, looking for sites with up-to-date data, which they can add to their index.
The more time a crawler spends on your website finding useful information, the higher your search engine placement will be.
Why does SEO matter?
You’re a business. You think you have the best solution, product or idea in your industry, but when a consumer goes to research your product, your business fails to show up. Successful SEO moves your website to the top of the results page, meaning higher visibility, crossover and profits for your business.
There are more than 10.3 billion Google searches per month. 78% are researching products and services.
Have no fear, Good Work is here!
Our SEO-superstar web developers and content marketers are here to skyrocket your website’s search engine presence to the top. We carefully research keywords relevant to your company, create content that backlinks to pages within your website, provide social media management strategies and create spider- and user-friendly front and backends, making you an authority within your field to outrank your competitors.
Shoot us an email or give us a call. We promise we do good work 😉