Good Work Marketing and Design
New Orleans Marketing and Advertising
Print Advertising

hello@goodworkmarketing.com
t. 504.895.2794
f. 504.897.5395

Print advertising is one of the best and most cost effective ways for small businesses to gain exposure. We’re seasoned professionals and will help you create effective ads that will generate a powerful return on your investment.

We’ll work with you every step of the way from conception, design, and copywriting to placement.

A Testimonial

As a dependable partner, they consistently deliver outstanding creative projects on time and on budget. In addition to innovative designs, Good Work Marketing and Design has proven repeatedly that they are devoted to customer service and have gracefully handled tight deadlines and change requests with a happy to do it attitude.

Good Work Marketing and Design is a professional company, run with integrity and enthusiasm that regularly delivers more than promised. They have been a delight to work with and we can confidently recommend Good Work Marketing and Design to all of their future clients. This is a company you can trust.

Sincerely,

Matt Lundy
President
Rewarding Events & Incentives

5 POWERFUL PRINT ADVERTISING TIPS

1.MAKE IT TARGETED

The most important aspect of any advertising campaign is to make sure that it is properly targeted. A corporate law firm trying to attract corporate CEO’s would not advertise in the daily paper, but would be better off advertising in the local business paper.

Whether for advertising placement in New Orleans or beyond, when choosing the publications, you should put yourself in the shoes of your target customer and try to imagine what they will read. Newspapers and magazines will kindly provide you with “media kits” that map out their target readers. Go with the target to make your investment work for you. It’s much better to reach 5,000 people who fit your target demographic in a niche publication, than to advertise to 20,000 people with no need for your product or service.

2.FREQUENCY (KNOWING THE MAGIC NUMBER)

We all know that we need to hear something more than once to actually remember it. This explains why flash cards are such a wonderful learning tool. By exposing ourselves to the information over and over, we were more able to remember the facts come test time. The same is true in advertising. It has been proven that people need to hear a message an average of 6 times to remember it. Now also remember that we only pay attention to 1 out of 3 advertising messages that we see. So, your target consumers need to be exposed to your message 18 times for it to be effective. This is a powerful figure.

Instead of blowing your entire budget on a full-page ad, why not use that same budget to buy 15 smaller ads. Remember that frequency is much more important than size.

3.ADD COLOR WITHOUT BLOWING YOUR BUDGET

Full Color ads are very expensive when purchased from local papers. A trick of the trade is to request a 1 or 2 color ad. Publications do offer 1 and 2 color options, and this is a vital tool for standing out amongst the clutter. Adding a touch of red or green to your ad will make it stand up and say "hi" to your audience. Remember that your competition is not only those who do what you do, but also those who advertise on the same page. Your ad is competing with the one right above or below it and a touch of color is an excellent cost effective way to make sure that your message is heard.

4.SPEAK IN BENEFITS

We all love benefits. Call it selfish or not, most of us constantly ask ourselves, “so what’s in it for me". The key notion is to be aware of the difference between features and benefits. The sleep medication that you sell may help people fall asleep, but the benefit is that they are well rested and ready to take on the next day. Figure out the benefit of your product and service and make it known.

5.SPELL IT OUT FOR THEM

Make sure that you have one specific “call to action” in your advertisement. Spell out exactly what readers must do to take advantage of your offer and then tell them to act now! An effective strategy is to run a special discount promotion with a cut-off date.