Our Logo Design Process

Proposal Acceptance – 50% Deposit Received

The Good Work Begins: Research / Rough Aesthetic Concept Creation

We take what we’ve learned during our initial consultation, and then conduct research on your competitors, your industry and your customers.  All of this information is then taken to the proverbial drawing board where we put together 5 or more varying rough aesthetic designs.  These designs are then presented to you.

The Conversation Begins

We then set up a phone or personal meeting with you to go over the rough concepts. In this stage we request your thoughts on the initial proofs submitted.  We ask that you be brutally honest about what you like and dislike, as this allows us to be most effective.  We then take your feedback and push forward with 2-3 logo concepts.

The Final Proofing Stage

Just like in the previous stage, we again conduct a phone conference with you to discuss the progress that has been made and to again get your feedback.  This is often the stage where clients give the final OK on the chosen logo.

Concept Becomes Reality

The final concept is tweaked and perfected. This is sent to you for your final approval.

The Final Product / Deliverables

• A logo package on Disc
• Includes logo in full color, 2 color and 1 color versions
• Includes the AI Master File and appropriate versions for web, print and large format

**In order to keep our costs low, our logo packages normally include the above 3 rounds of revisions. From our experience, these 3 stages are all that is needed to complete the finished product. More revision options are available if applicable.